H&H Auctions Introduces Live Streaming
Online auctions are a great way to sell your cars without the cost of transport. They also save you time, and can be conducted from the comfort of your own home.
The first thing to do is get your YouTube Live Stream set up. This will give you a url that your users on the Events site and Apps can use to view your live stream.
Streaming your auction
H&H Classics, the UK’s leading auction house, has launched a new service that allows car and motorcycle sellers to sell vehicles online without having to be at its physical auction sites or fit their sales into H&H’s schedule.
The new Online Auctions service will allow sellers to sell their cars and bikes online via a rolling, timed auction. Buyers can view the sale in real time and place their bids from the comfort of their homes or on their mobile phones.
To get started, click on your Auction Dashboard and select Live Stream. Here you will find your YouTube Live Stream URL (if you have followed the previous instructions) and a GO LIVE button. After you click GO LIVE, the Stream will appear on the Events Site and Apps. If you want to promote a donation block under your video feed, you will need to click the Settings button and then select the option “Promote Donation Block”.
H&H Auctions has announced a new online service that will see vehicles sold through a continuous rolling auction and not at fixed intervals like physical auctions. Buyers can bid online, in person or over the phone and vehicles are professionally valued and inspected before they are listed. This provides a “reassuring safety net” for buyers, says the company.
Before you start setting up your live stream, you need to make sure that your YouTube account is setup for embedded streams. You can do this by going to your YouTube settings and clicking on Embedded videos (the checkbox should be checked).
Once you are ready to start the live stream, you will need to click GO LIVE in Handbid. This will send your Stream to all users on both the App and web versions of Handbid. Guests/bidders will receive a notification when the Stream is live and will be able to place their bids. You can also promote items/donations on the live stream to help engage your audience even more.
Embedded live streams
Embedding live streams on websites provides visitors with a much better viewing experience. In addition, this approach allows you to monetize your content. Rather than simply receiving a small percentage of advertising or donation revenue, you can charge viewers for access to your stream.
Auction Streaming Simulcast offers a unified solution to manage all aspects of an online auction including auction management, real time bidding and video streaming. The system is compatible with both desktop and mobile devices and provides users with the same functionality as attending a physical auction.
Buyers can bid in the comfort of their own home or office, with a full range of payment options and secure online transactions. They can even collect their ‘new classic’ from H&H with just one phone call or mouse click. And all without the stress and expense of transporting an expensive classic to a physical auction.
Streaming to multiple platforms
Whether you want to reach new audiences or stay in touch with your existing audience on the platforms they prefer, multistreaming allows you to do it. It also gives you fresh insights into how your content performs on different platforms.
Streaming to multiple platforms simultaneously requires special hardware and software. Some broadcasters use software encoders that require a computer and a high internet upload speed, while others use cloud-based multistreaming platforms that can be easily managed from one dashboard.
H&H auctions its vehicles online, providing buyers with a more convenient way to bid than attending physical auctions and without the need for transport. The cars are professionally valued, inspected and HPI checked before they can be sold. And buyers are guaranteed a smooth exchange of funds once the sale has concluded. H&H Classics says this adds a “reassuring safety net” for sellers.